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  • BODYARMOR LYTE Sports Drink Announces New Equity Partnership with Carrie Underwood


    Today BODYARMOR LYTE Sports Drink announced a new equity partnership with Carrie Underwood. Best known for relationships with top athletes, the fastest-growing sports drink brand has now added a world-class musical artist to its roster by welcoming Carrie and her expanding fitness and lifestyle portfolio to the BODYARMOR team.

  • Carrie Joins Loretta Lynn On New Studio Album


    Loretta Lynn announced today that she will release her 50th studio album on March 19 entitled Still Woman Enough as a tribute to women in country music. Carrie joins Loretta, along with Reba McEntire, on the album’s title track.

  • “My Gift” Continues to Reign At The Top Of Charts


    Carrie’s first-ever Christmas album My Gift, continues its reign atop the charts this holiday season, following its #1 debut across multiple global charts. Released September 25, My Gift debuted #1 on the Billboard Country, Christian and Holiday charts, marking Underwood’s eighth straight album to debut #1 on the Billboard Country chart. The album remains at #1 on the Christian chart 11 weeks after it was released and debuted #1 on the UK country chart (her fifth #1 on the chart) and #1 on the Canadian country chart.

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