Carrie Underwood Among Key Spokespeople for #ChooseKindness Public Service Campaign10/02/18
Throughout October, stars across Disney|ABC Television are rallying behind National Bullying Prevention Month and encouraging viewers to #ChooseKindness through personal testimonials and videos that reinforce the importance of being kind. Along with nonprofit partners GLSEN, GLAAD, PACER, ESPN’s “Shred Hate” campaign, No Bully, and Common Sense Media, the multi-platform and cross-network initiative, now in its sixth year, focuses on inspiring kids, families and change-makers around the country to put an end to bullying in their communities and online.
All month long, ABC, Freeform and Disney Channel will roll out a series of customized public service announcements (PSAs) with fan favorite stars that call on audiences to end negativity, celebrate their differences, support love and, ultimately, choose kindness. Serving as the primary ambassadors for the campaign are award-winning radio and television personality Ryan Seacrest and seven-time GRAMMY®Award winner, multi-platinum selling, global superstar Carrie Underwood. (PSAs available here: https://www.disneyabcpress.com/disneyabctv/bullying-prevention-month/; ABC PSA: https://youtu.be/EuZoCcngWAQ)
Underwood lends her new single “Love Wins,” off of her latest album “Cry Pretty,” as an anthem of solidarity throughout Disney|ABC’s month-long campaign. “Cry Pretty,” which Underwood co-produced, debuted at No. 1 on the Billboard 200 and Top Country Album Charts, and is her first album released on Capitol Records Nashville. “Love Wins” was written by Underwood, David Garcia and Brett James. A custom PSA, produced by Radio Disney Country and featuring Underwood, will debut on Disney Channel and across Radio Disney and Radio Disney Country’s social media platforms and YouTube channels beginning Oct. 2. Underwood recently received the Hero Award at the 2018 Radio Disney Music Awards recognizing her humanitarian efforts and support of a myriad of charities. READ MORE