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CARRIE UNDERWOOD LAUNCHES fit52 FITNESS APP

03/02/20

Community-Powered Wellness Platform Coincides With the Publication of
Underwood’s New Fitness and Lifestyle book, FIND YOUR PATH

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On the eve of the publication of her first book, FIND YOUR PATH: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life, Carrie Underwood announces the launch of her new fitness app, fit52, which is now available for download on iOS. Created in partnership with Creative Labs and leading entertainment and sports agency Creative Artists Agency (CAA), the fit52 app is part of a holistic wellness platform designed to encourage and support you on your personal wellness journey and make it easier for you to find your path to a stronger, healthier you.

From the launch of her CALIA By Carrie Underwood line of athleisure wear five years ago, to writing FIND YOUR PATH and now creating fit52, Underwood embraces a fresh and balanced approach to fitness and health which resonates with those who are juggling a busy lifestyle, a career and/or family and are looking for inspirational routines that are simple to do anytime, anywhere. By collaborating with her longtime personal trainer, Eve Overland, users of fit52 can expect a wide variety of workout routines that can be done in as little as 30 minutes.

Whether you’re just starting your fitness journey or looking for a fresh new workout to replace your same old routine, fit52 gives you the tools you need to succeed on your own terms and feel good doing it. fit52 can be downloaded for free on iOS. Annual subscriptions are just $1 a week or $52 a year!
“Fitness is a true passion for me,” says Underwood. “The fit52 app incorporates what I’ve been doing myself for years, and we’ve made it easy and totally accessible for anyone that wants help to work in working out. We worked really hard to create a high-quality, user-friendly app that is designed for busy people and their busy lives. fit52 meets you wherever you are on your health journey, and I’m so proud of it.”
Much like her new book, the fit52 app focuses on a sustainable, common-sense approach to staying active, and looking as beautiful as you feel, 24/7, 52 weeks of the year. With fit52, every workout is different and based on the hand of virtual playing cards you are dealt. Each card demonstrates an exercise and number of reps, randomly revealed to provide a full-body workout. For the award-winning singer – who is known for her passion for fitness as well as her powerhouse voice — she wants users to utilize these tools to help them reach their full wellness potential.

“Many people are motivated to achieve their fitness goals by working out with friends. Yet most fitness apps are targeted at solo workouts, said Pauline Moller, CEO at Creative Labs. “When Carrie came to us with this concept, we saw a great opportunity to create a platform that is fun, community-focused and relieves the burden of over-complicated programs that align with people’s schedules and motivations. We are incredibly excited to work with Carrie to develop this program further!”

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