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New Sunday Night Football Show Open Starring Carrie Underwood & NFL Players Premieres on Sun., Sept. 9 Bears-Packers SNF Opener
New SNF Open Presented by Pepsi

Carson Wentz, Lane Johnson, Zach Ertz & Fletcher Cox of Super Bowl LII Champion Philadelphia Eagles Make SNF Open Debuts

Steelers WR Antonio Brown, Vikings QB Kirk Cousins, Rams QB Jared Goff, Giants RB Saquon Barkley, Seahawks QB Russell Wilson & Cowboys QB Dak Prescott Featured in Show Open

STAMFORD, Conn. – August 30, 2018 – In 10 days on Sunday, Sept. 9, seven-time Grammy Award-winner and multi-platinum recording artist Carrie Underwood and NFL players star in the debut of the 2018 show open for primetime television’s No. 1 program, NBC’s Sunday Night Football. A sneak preview is now available on

Pepsi is the sponsor of the SNF open and will be integrated on-air each week.

Ten NFL players, who have accounted for 19 Pro Bowl selections, five Super Bowl rings, and four first-round draft picks, participated in the open and took part in shoots this summer. Following is the complete list (*denotes debut in SNF open):

  • Dallas Cowboys QB Dak Prescott
  • Los Angeles Rams QB Jared Goff*
  • Minnesota Vikings QB Kirk Cousins*
  • New York Giants RB Saquon Barkley*
  • Philadelphia Eagles QB Carson Wentz*
  • Philadelphia Eagles OT Lane Johnson*
  • Philadelphia Eagles TE Zach Ertz*
  • Philadelphia Eagles DT Fletcher Cox*
  • Pittsburgh Steelers WR Antonio Brown
  • Seattle Seahawks QB Russell Wilson

Tripp Dixon is creative director of the SNF show open, which features a new song performed by Underwood, “Game On,” which she co-wrote with Chris DeStefano and Brett James. The song was produced by Mark Bright and DeStefano.

The open makes its television debut on Sunday, Sept. 9 as the Green Bay Packers host the Chicago Bears on NBC’s Sunday Night Football.

This season’s open ranges far from the sound stage, utilizing the DJI Inspire X7 Drone special drone technology to capture NFL players and their cities in stunning 6k resolution. NFL player action scenes were shot at high frame rates with the Phantom camera to accentuate their athleticism.

NBC’S “SUNDAY NIGHT FOOTBALL” IS PRIMETIME TELEVISION’S NO. 1 SHOW FOR UNPRECEDENTED SEVENTH CONSECUTIVE YEAR: NBC’s Sunday Night Football finished the 2017-18 TV season as primetime’s #1 TV show in all key metrics for an unprecedented seventh consecutive year – breaking a tie with American Idol for the most consecutive years atop the charts (since 1950), based on live plus same day data provided by Nielsen. Sunday Night Football also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the eighth consecutive TV season.

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